Digital marketing is an incredibly powerful tool when it comes to the success of your business. But don't be fooled – even in this high tech age, print marketing is just as powerful. In fact, studies have shown that 79% of consumers will act on promotions offered in printed materials (such as coupons). This explains why even large corporations maintain print magazines, brochures, flyers and other printed materials. The truth is that when used together, digital and print marketing can make your business unstoppable.
If you delve into the neurological aspect of it, experts claim that print advertising is successful because there's less distraction involved than online marketing. Think about it this way: If a customer is reading your offer online, it's sometimes easy to become distracted by other banners or advertisements. On the other hand, print media requires their full attention. It makes deep reading possible – and when they're deep reading, they'll remember the content better. As you know, brand or product recall is key in terms of marketing.